Digital Marketing Specialist PPC

Location:  Austin, TX or any of the following states – AZ, CO, CT, FL, GA, LA, MA, NC, ND, NV, OH, PA, SC, TN, TX, VA, and WY.
Telecommute: This is a 100% Virtual / Remote work environment.
Job Type: Full Time / Salaried
Salary: $70-105K per year base + quarterly bonus opportunities

General Overview

  • Write and update ad campaigns built around the consulting services we offer and products we resell as a Value Added Reseller (VAR)
  • Create new and update existing landing pages to advance lead conversions
  • Stay ahead of PPC changes to ensure minimum spend on appropriate terms
  • Serve as a task manager and participating member of project success
  • Know our competition in the PPC space and do it better.

Responsibilities

  • Ensure day-to-day Google Ads / Bing management, landing page creation or improvements, new content production, and user experience improvements are implemented regularly.
  • Drive increased engagement and leads through ongoing improvements to landing pages.
  • Help ensure digital marketing efforts are executing in our ongoing core areas of PPC.
  • Help to optimize marketing strategy and programs.
  • Work closely with the company’s sales and services team to understand changes to keywords and offerings.
  • Perform CRM administrative work such as data entry, list uploading, list cleansing, reports, etc.

Helpful skills, experience, and knowledge

  • 3+ years PPC ad management – Google, Bing, etc
  • 3+ years landing page building experience, preferably in WordPress
  • 3+ years in Accounting, Managed Consulting or IT Services Industry
  • Intermediate graphic design experience
  • Intermediate HTML/CSS knowledge
  • Proficient communicating regularly with remote office tools such as Slack, GoToMeeting, etc.
  • Experience analyzing marketing campaign analytics with tools such as Google Analytics
  • Excellent communication and interpersonal skills
  • Solid understanding of lead generation conversion funnels
  • SalesForce/Pardot experience a plus

Ideal candidate will demonstrate

  • Willingness to take own the impact of client experience and projects through diligence, dedication, and consistency
  • Ability to build excellent team relationships
  • Ability to work independently within a team dynamic

Fourlane Benefits

  • Fully Remote Work Environment
  • Bi-weekly Internet Stipend
  • Company Issued Laptop, Monitors, Headset and Software Tools
  • 100% Employer Paid Medical, Dental, Vision and Life Insurance for Employees
  • Employer Matched 401(k) Contributions up to 6%
  • Paid Time Off and Flex Time Off
  • Charitable Time Off or Employer Matched Charity Donations up to $500 Annually
  • Paid Holidays
  • Professional Development Reimbursement
  • Wellness Reimbursement
  • In Person and Virtual Company Retreat