Smart, unbiased advice on your financial systems
We are a professional services firm committed to helping our clients grow their business through smart software decisions. We understand every business is unique, and we work with a variety of software solutions to create bespoke solutions tailored for growth.
Unlike software companies themselves, we want you in the right software, not the most expensive. Our recommendations come from our team’s collective experience, working both in-house, and at out-sourced technology and accounting partners. We advise based on your business goals, growth trajectory, and budget, and we are available for assistance as long as you need us.
We are based in Austin, Texas, with consultants across the country. We have been Intuit’s #1 partner every year since 2010 and are a Gold Certified Acumatica Implementation Partner.
Why buy from a value added reseller?
When you buy from Fourlane you’re buying more than software. You’re buying a team.
Fourlane Leadership Team
Marjorie Adams, Chief Executive Officer
Marjorie Adams founded Fourlane in 2009 after years working in-house as a Controller for a large manufacturing company. Marjorie identified a market gap for consultants with both accounting expertise and deep understanding of financial software. After becoming Intuit’s #1 reseller in 2010 she has led the company through 8 years of sustained growth, and personally advised more than 2,000 companies. An early adopter of the remote work movement, Fourlane was one of the first 16 fully-remote companies. Marjorie continues to be a thought leader around the topic of distributed workforces and remote collaboration.
Marjorie has been voted the Top QuickBooks ProAdvisor Nationwide for 6 years in a row, was named to the 40 Under 40 List by CPA Practice Adviser, and a top Austin-area CEO by the Austin Business Journal. She is the chair of the Intuit User Feedback Committee and a member of the Forbes Finance Council.
Marjorie is an alumnus of Santa Clara University. She lives in West Austin Texas.
Rob Adams, Chief Operating Officer
Rob Adams is Co-Founder and COO for Fourlane.
Rob attended West Chester University outside Philadelphia with a concentration on Business Administration. After college, Rob moved to Silicon Valley and began his career as an Executive Recruiter for Hall Kinion & Associates (acquired by KForce). After spending several years as a recruiter, Rob moved into the systems management software industry with a focus on sales & marketing positions at high tech start-ups such as Argent Software, Nimsoft (acquired by CA), Kaseya, and KACE (acquired by Dell). His experience in technical sales engineering has helped Fourlane’s strong synergy between the sales and service departments, and generated high-volume product sales of QuickBooks software. Rob oversees the day-to-day and strategic vision of Fourlane’s marketing efforts.
Kat Roskovics, Services Manager
Kat brings more than ten years experience working inside private organizations to the table in her role as Service Manager. She has deep expertise in the processes, unique needs, and compliance standards in a variety of industries, ranging from non-profits for child advocacy to land holding and survey.
At Fourlane, Kat manages a high-performing team of Software Consultants, in addition to directly assisting clients with software selection and service consults. She is often the “first line of defense” when a client is having trouble with their file and doesn’t know what to do next.
She is a certified QuickBooks ProAdvisor and has completed certifications in QuickBooks, QuickBooks Point of Sale and Enterprise Solutions.
Kat attended the University of Houston where she majored in Accounting and Mathematics. She lives outside Cleveland, Ohio with her husband and 4 children.
Alisha Raesz, Services Manager
Alisha Raesz is a Services Manager for Fourlane. After earning a BBA in Accounting from Sam Houston State University, Alisha launched her career working at a well-regarded CPA firm. She then transitioned to a Controller role in the manufacturing industry. With more than 13 years experience in manufacturing, inventory management, and performing high level CFO services, Alisha’s deep financial expertise is a valuable resource for our customers.
Alisha’s team consistently receives high praise from clients for their candid communication and detail oriented work. She typically serves as the Business Analyst and Project Manager on our Acumatica implementations, and can often be found on-site in clients’ offices, training their teams on process improvements.
She is a certified QuickBooks ProAdvisor with advanced certifications in QuickBooks and QuickBooks Enterprise, Acumatica, and Acctivate.
She can often be found rooting for her son on the baseball and football field.
Chris Sovine, Director of Sales
As Intuit’s #1 reseller Fourlane processes and assists an extraordinary high volume of leads, for both product sales and selection and high-stakes services. Chris is responsible for the training, management, and growth of the Fourlane sales team. He also heads up high-level business development.
Prior to joining Fourlane Chris spent 14 years in assertive IT sales and dabbled in web development. He has a strong history of consistent lead generation, relationship building, and management of high-value deals.
Chris is a rare, born-and-bred Austinite and a graduate of University of Texas. He is known for his skills in the kitchen and outstanding restaurant recommendations.
At Fourlane, we are driven by our clients’ success. We provide solutions that promote growth and meet your unique business objectives. Our primary core values are designed to reflect our passion towards providing an excellent customer and client engagement experience.
Always Provide a Solution
#1 QuickBooks Solution Provider
Get preferred pricing on all Intuit QuickBooks products and solutions.
Fourlane is one of the country’s top QuickBooks Solution Providers and Consulting Firms and has been awarded Intuit’s prestigious Partner of the Year every year since 2010. Fourlane has performed thousands of client engagements across several industries with very strong expertise around QuickBooks implementation, integration and business processes.
“Fourlane’s broad expertise in all of Intuit’s products gives them the ability to provide exceptional service to QuickBooks’ users. As a QuickBooks Solution Provider, we count on solutions Fourlane provides to small- and mid-sized businesses all over the country. They are an important part of Intuit’s Reseller channel.”
-Simon Pass, Intuit Reseller Program Sales Leader
Acumatica ERP Certified Partner
Fourlane’s experienced Acumatica consultants will help you establish the overall scope and budget for your project and also advise you on how to assemble a project team to oversee a successful implementation.
Acumatica offers the flexibility of the cloud, or the security of on-premise. Their model is consumption-based, so you can add additional users and features as your business grows without automatic bumps.
Certified QuickBooks ProAdvisors
Our QuickBooks experts are here to provide the professional business management solution and technology consulting services your growing business needs. Having performed thousands of QuickBooks data conversions, and thousands of other QuickBooks engagements in all fifty states, we have the knowledge and experience you can rely on in a business partner. Get help with implementing and optimizing the right solution for your business.
Over one million businesses in the U.S. rely on QuickBooks for their accounting functions. Fourlane’s consultants have worked with to help businesses within virtually every industry convert to Quickbooks, and have the experience to performing QuickBooks Data Conversions that allow you to take advantage of QuickBooks Enterprise's custom solutions:
- Financial Services
- Healthcare / Medical
- Information Technology
- Professional Services
- Real Estate
What Our Customers Are Saying
Since 2008, Fourlane has helped thousands of happy customers with QuickBooks.
Alisha Raesz of Fourlane has been a tremendous asset to our company. She has completely overhauled our accounting system and guided us to increased profits by setting up new cost coding and job tracking reports. Her knowledge of QuickBooks and professionalism have helped us rise to the next level. I just can’t say enough about Alisha and Fourlane. Thanks!!!
JJ Luebbe | Luebbe Companies, LLC
We started with Fourlane specifically for Quickbooks point of sale help. Fourlane was awesome. They have incredible knowledge of Quickbooks. This year we added another layer of Fourlane help. We hired Fourlane for bookkeeping. We are thrilled that we did. LaTiffany is our day to day contact. She is incredible. LaTiffany has cleaned up, streamlined and maintained our accounting. LaTiffany and Fourlane are pleasures to work with.
Wendy Thomajan | Austin Foot & Ankle Specialists
I worked with Fourlane on a QuickBooks data conversion. They were extremely helpful and knowledgable. Helped us through a very rough patch smoothly. I would highly recommend Fourlane.
Brenda Shearer | Technical Specialties Corporation
Fourlane is helping us convert from NetSuite to Quickbooks. I'm very impressed with the professionalism and competency of everyone at Fourlane, without exception.
Jim Roundtree | Cinsay
I contacted Fourlane about QuickBooks POS. We needed some assistance with having our inventory program work with QuickBooks POS. Tarrah was helpful in this matter. While talking with her I discovered that Fourlane could assist my company with our QuickBooks as well as other concerns in my company. We are still in the process of changing our system and at the same time I have recommended some of my customers contact Tarrah.
Mike Patterson | Allied Inventory Services
Fourlane has been a great partner with our third-party software integration. The key to me is that when they are not 100% on an answer they do not try to resolve it “on-the-fly’ but go back and do research.
Derek Pennant-Jones | Celling Biosciences
No one likes to think about having to change accounting systems, particularly when you have been using the same system for over 20 years, but sure enough that day came for my firm in Texas recently. My firm is a distribution center for a pump manufacturer in Minneapolis. After searching for alternatives, I was unhappy with what I found, so I called Intuit, discussed our upcoming situation, and the first thing I wanted to know was, whom do I contact that would be considered experts at installation, training and manipulating Quickbooks. Without a drop of the hat, they recommended FOURLANE…If you ever had doubts of using their product or getting the support you would need, rest assured, FOURLANE is the way to go.
Jim Horany | Wanner Engineering
We have worked with Alisha Raesz from Fourlane for the past 6 months and have been so impressed with her knowledge and attention to detail. Alisha has guided us through a new company file changeover to help our manufacturing business grow and she has provided amazing customer service. We could not have done it without her help!
Christy Ricketts | Contemporary Research
Marjorie Adams and Tarrah Hendrickson were very helpful during the initial 30 minute consultation, which was free of charge! I had a complex issue and they were able to resolve it for me within the 30 minutes, so I ended up getting the advise for no charge, which my boss will love! Would definitely recommend as well as use Fourlane in the future.
Jill Blecher | Mass Polymers
Fourlane was unbelievably helpful to me when I wanted Quickbooks Premier for my company. I ordered for 1-user then wanted to add another. Then ended up wanting to add another and another. Linn was super helpful and was able to set me up where I continuously got credit for what I had already paid and in the end got all 4-users for less than the price of 3. She went above and beyond what most would do in her place. Anytime I need something and Fourlane has it, I will be purchasing from them.
P.S. This is the FIRST ever review I have given – positive or negative – so that is how much I valued the service I received from Linn and Fourlane.
Laura Jolliff | Bob Riddick Roofing, Inc.