About Us

Trusted business advisors, accounting and ERP software experts, and Intuit’s #1 QuickBooks Solution Provider every year since 2010.

Marjorie Adams, CEO Fourlane
Our Story

Marjorie Adams founded Fourlane in 2009 after years working in-house as a Controller for a large manufacturing company and as a consultant at Armanino, a top 25 accounting firm. Marjorie identified a market gap for consultants with both accounting expertise and deep understanding of financial software. After becoming Intuit’s #1 reseller in 2010 Fourlane has sustained several years of growth, and has advised thousands of companies. An early adopter of the remote work movement, Fourlane was one of the first 16 fully-remote companies.

Fourlane, the #1 QuickBooks Solution Provider and Reseller, advises clients with their financial systems, accounting software, and ERP system challenges. As industry and product experts for the most widely used accounting and ERP software solutions like QuickBooks, Xero, NetSuite and Acumatica we make sure our clients are buying the right software at the best price and recommend the best platform with a focus on our clients’ long term success.

Fourlane Core Values

At Fourlane, we are driven by our clients’ success. We provide solutions that promote growth and meet our clients’ unique business objectives. Our primary core values are designed to reflect our passion towards providing an excellent customer experience.


Do It Better

Authentic Communication

Driven By Metrics


Meet Our Leadership Team

Marjorie Adams

Founder & CEO

Rob Adams

Co-Founder & COO

Cynthia Hemingway

Chief Financial Officer

Laura Davidsen

Managing Partner

Alisha Delancey


Kat Roskovics


Trisha Thomas


Lori Walsh


Chelsea Enos


Beth Hansen


Jake Uyeda


Derek Federhoff

Director of Professional Development

Joel Mays II

Account Executive

Yajaira Villalobos

Account executive

Elizabeth Harris

People Operations Coordinator

What We Do

Fourlane has helped thousands of clients with their financial processes and QuickBooks and ERP system challenges since 2009. At Fourlane, work is more than a job, it’s a calling: to serve, consult, and strategize alongside our clients – from startup to enterprise. 

QuickBooks Enterprise Software

QuickBooks Expertise

There are no cookie cutter QuickBooks implementations at Fourlane. Every client, business, and project is unique. We help with every aspect of QuickBooks, including system design, cleanup, data conversion, custom development, business process, workflow, integration, custom reporting and more.

ERP Expertise

Fourlane is just one of a small handful of firms that have bridged the gap between QuickBooks and ERP systems. Most firms in the ERP space are either IT or accounting focused but don’t understand the system AND the financial piece – we know both and can help. Fourlane resells, implements and supports NetSuite and Acumatica ERP solutions.

netsuite ERP

Financial Leadership

Through our ongoing bookkeeping and Fractional CFO services, we help our clients build discipline and transparency into their financial processes. We offer experienced financial leadership to help guide our clients on a path towards growth equipped with the ability to make smarter and faster business decisions.

Technology Expertise

Fourlane helps facilitate scalability, allowing businesses to adapt and grow without outgrowing their software. Because there is not an off the shelf solution for every technology need our clients’ face, we offer custom developed applications and integrations that streamline and automate financial processes. 

Our Brand

The definition of four-lane means having two lanes for traffic in each direction. All financial systems no matter how complex have basic processes for recording business transactions: debits and credits. Debits and credits are equal but opposite entries in your books; or, you could say financial traffic flowing in each direction much like a four-lane highway. Understanding our clients’ financial transactions is core to our discovery process and allows us to see the big picture – hence the name Fourlane.

Fourlane DRIVETM

At Fourlane, we have a proven client engagement process that helps ‘drive’ long-term success.

1. Discover

We begin by understanding your systems and current processes to discover root issue and potential challenges.

2. Right Fit

Receive open and authentic communication from our team on which products are right for you.

3. Inform

Our comprehensive and informative project scoping process is designed to eliminate any potential roadblocks.

4. Vision Implementation

Your project commences with the end goal of getting the right data to make informed business decisions.

5. Endless Execution

Our ongoing review of systems & output to ensure processes are being followed and your investment is being executed.

Providing Opportunities

Giving back is important to our company and we lend a hand where we see an opportunity

Social Impact

Helping children in need contributes to our future. Fourlane provides much needed support for children through Hope Totes who are in the foster care system, safe houses, and emergency shelters. 

Scholarship Fund

Firm in the belief that strategic-minded accountants can drive and shape industries, Austin-based Fourlane has endowed a $375,000 scholarship for students at UT at Austin McCombs School of Business.

Internship Program

As a managed services and consulting intern at Fourlane, you will work with businesses in diverse industries and receive valuable hands-on client experience with direct access to executive leadership.

What Our Clients Are Saying

Fourlane is a stellar organization as a whole. They are in it for the long haul and it shows. They positively revolutionized our entire accounting process. They’ve been very patient in the planning phase of our new ERP system. We’ve entrusted Fourlane with the future of our business and it’s been the best move we’ve made to date.

Gemma Goeas - Fourlane

Gemma Goeas

Accounting Director, KniTec

We have been working with Fourlane for over three years now.  They are wonderful and a pleasure to work with. They have improved our inventory management and month-end process tremendously!


Jonathan Miller

CFO, Earth Animal Ventures

My Quickbooks company file was enormous, with some data corruption, so we needed to migrate to a new file. Fourlane had the expertise, tools, and friendly staff to get us set up with a new file, keeping important data, and purging the old data, all with minimal downtime.  I put my company’s future in Fourlane’s hands, and they delivered!

John Costelli - Castle Merchandising

John Costelli

President, Castle Merchandising

Fourlane helped us convert from NetSuite to Quickbooks. I’m very impressed with the professionalism and competency of everyone at Fourlane, without exception. Fourlane is extremely knowledgeable and helpful. We had a short deadline and Fourlane in to make sure we were able to meet it, as well as to patiently explain the process. 


Jim Roundtree

CFO, Cinsay