Driven By Our Clients’ Success
Fourlane, the #1 Elite QuickBooks Solution Provider and Reseller every year since 2010, has helped thousands of clients with their financial systems, accounting software, and ERP system challenges. As industry and product experts for the most widely used accounting and ERP software solutions, we make sure our clients are buying the right software at the best price and recommend the best platform with a focus on our clients’ long term success. Fourlane is headquartered in Austin, TX with regional offices and consultants located throughout the U.S.
The Fourlane Name
The definition of four-lane means having two lanes for traffic in each direction. All financial systems no matter how complex have basic processes for recording business transactions: debits and credits. Debits and credits are equal but opposite entries in your books; or, you could say financial traffic flowing in each direction much like a four-lane highway. Understanding our clients’ financial transactions is core to our discovery process and allows us to see the big picture.
Our Social Impact
Giving back is important to our company and we lend a hand where we see an opportunity. Fourlane offers scholarships to those who are interested in the accounting profession through our scholarship fund. We also support children through Hope Totes who are in the foster care system, safe houses, and emergency shelters. Additionally, being a fully remote company reduces the carbon impact on the environment. Learn more about our social impact here.
Why work with a value added reseller?
When you work with Fourlane you’re buying more than software. You’re buying a team.
Fourlane Leadership Team
Marjorie Adams, Chief Executive Officer
Marjorie Adams founded Fourlane in 2009 after years working in-house as a Controller for a large manufacturing company. Marjorie identified a market gap for consultants with both accounting expertise and deep understanding of financial software. After becoming Intuit’s #1 reseller in 2010 she has led the company through 8 years of sustained growth, and personally advised more than 2,000 companies. An early adopter of the remote work movement, Fourlane was one of the first 16 fully-remote companies. Marjorie continues to be a thought leader around the topic of distributed workforces and remote collaboration.
Marjorie has been voted the Top QuickBooks ProAdvisor Nationwide for 6 years in a row, was named to the 40 Under 40 List by CPA Practice Adviser, and a top Austin-area CEO by the Austin Business Journal. She is the chair of the Intuit User Feedback Committee and a member of the Forbes Finance Council.
Marjorie is an alumnus of Santa Clara University. She lives in West Austin Texas.
Rob Adams, CMO / COO
Rob Adams is Co-Founder and CMO/COO for Fourlane.
Rob attended West Chester University outside Philadelphia with a concentration on Business Administration. After college, Rob moved to Silicon Valley and began his career as an Executive Recruiter for Hall Kinion & Associates (acquired by KForce). After spending several years as a recruiter, Rob moved into the systems management software industry with a focus on sales & marketing positions at high tech start-ups such as Argent Software, Nimsoft (acquired by CA), Kaseya, and KACE (acquired by Dell). His experience in technical sales engineering has helped Fourlane’s strong synergy between the sales and service departments, and generated high-volume product sales of QuickBooks software. Rob oversees the day-to-day and strategic vision of Fourlane’s marketing & technology operations efforts.
Cynthia Hemingway, Chief Financial Officer
Cynthia Hemingway, CFO, and a partner with Fourlane, is a powerhouse of accounting knowledge, with a strong desire to empower her customers and teammates. Whether the customer is a sole proprietor just beginning their business adventure, or a seasoned CEO who manages a multi-million dollar company, Cynthia explains concepts in a clear and straightforward manner that cuts through information overload.
With more than 30 years of accounting and management experience, Cynthia excels at troubleshooting and diagnosing technical, procedural, and accounting issues. She holds a master’s degree in business administration, with a concentration in accounting, from
When working with Cynthia, rest assured that her main goal is to relieve her customers of the tedious tasks that steal time from the day. She achieves this goal by fine-tuning processes and sharing essential knowledge. Count on Cynthia for authentic communication at the highest level.
Kat Roskovics, Fourlane Partner
Kat Roskovics, a partner at Fourlane, manages a high-performing team of software consultants. In addition to assisting retail and nonprofit clients with software selection and service consults, Kat is often the “first line of defense” when a client is having trouble with their files and doesn’t know what to do next.
Kat attended the University of Houston, where she majored in business, concentrating in accounting and mathematics. She brings more than 20 years of experience working as a consultant for hundreds of nonprofit and for-profit small- to mid-sized businesses in various industries, ranging from child advocacy to manufacturing. Kat is an Advanced Certified QuickBooks ProAdvisor with certifications in all QuickBooks software packages and has her Project Management Professional certification.
Working with Kat is like going on the best adventure with someone thrilled to be on it with you. She is interested in finding creative ways to connect with her clients and works diligently to solve issues so your business can thrive.
Alisha Raesz, Fourlane Partner
Alisha Raesz, a partner at Fourlane, works with customers in the wholesale and manufacturing industries, providing managed services to help companies streamline their operations and meet bottom-line goals.
After earning her bachelor’s of business administration degree in accounting from Sam Houston State University, Alisha launched her career working at a well-regarded CPA firm. She then transitioned to a controller role in the manufacturing industry. With more than 13 years of experience in manufacturing, inventory management and performing high-level CFO services, Alisha’s deep financial expertise is a valuable resource for Fourlane’s customers.
Alisha also provides ERP-level customers with consulting and development in Acumatica. She is an Intuit Certified ProAdvisor with advanced certifications in QuickBooks and QuickBooks Enterprise, as well as Acctivate, an inventory management software that integrates with QuickBooks.
When you work with Alisha, you will find that she is detail-oriented and comes from a place of authentic communication. Her primary goal is to help clients learn something that removes stress points, adds more time to their day, and empowers them to make business decisions.
Trisha Thomas, Fourlane Partner
Trisha Thomas, a partner with Fourlane, works with a wide variety of customers in management consulting services, as well as recurring bookkeeping and accounting services, focusing on monthly reconciliation, financial forecasting and getting a company’s books ready for tax preparation.
Trisha started her career in accounting when she was 19 years old, and has continued to expand her knowledge and experience. She is an Intuit Certified ProAdvisor in QuickBooks Desktop and QuickBooks Online, and is dedicated to continuous learning through academics and hands-on experience.
Trisha loves connecting with customers, bringing them powerful solutions to make their jobs and their lives easier. She calls these scenarios “light bulb moments,” where the customers can see the difference she can make. Trisha particularly enjoys coming up with something that her customers don’t even think is an option, and then designing and deploying it for them.
Laura Davidsen, Fourlane Partner
Laura Davidsen, a partner at Fourlane, brings 30 years of accounting and management experience, gained through her roles as an accountant and business owner. She and her team provide managed services consulting and development for customers in many industries, including construction, food service, retail and field service management, where the business revolves around having trained specialists who work in service professions, including electrical, plumbing and HVAC.
Laura holds a bachelor’s degree in accounting, is an Intuit Advanced Certified ProAdvisor in QuickBooks and has completed certifications in all QuickBooks software, including Point of Sale. She is dedicated to continuous l earning and is pursuing her Certified Fraud Examiner credential, as well as interested in working with Fourlane customers who need help with forensic auditing. Laura’s understanding of business management challenges makes her an excellent problem solver.
When you are working with Laura, you can expect the utmost attention to your needs, with a focus on making your project run smoothly. Laura values her clients’ time and provides authentic communication.
Kaylin Leland, Fourlane Partner
Kaylin Leland, a partner at Fourlane, works with customers from a variety of industries, including service businesses, construction and online retail. Her goal is to not only assist customers with their accounting and software issues, but also help them run their business smoother by getting them to understand their data, in order to save funds and grow.
Before joining Fourlane, Kaylin navigated a diverse background to get to where she is today. She was an auditor in the military, where she learned how to connect with people from all walks of life, as well as analyze data to discover trends and anomalies to determine different human behaviors and make business process decisions. In addition, she had an online bookkeeping business for about eight years, where she worked with many different clients and industries, helping them navigate the accounting, payroll, CFO and remote world by finding creative business processes and solutions to any problems they had.
Kaylin is an Intuit Certified ProAdvisor with advanced certifications in QuickBooks Desktop and QuickBooks Online, as well as Lean Six Sigma. She is also an expert in Bill.com.
When Kaylin isn’t transforming her customers’ lives and businesses, she enjoys being outdoors with her dogs.
Lori Walsh, Fourlane Partner
Lori Walsh, a partner at Fourlane, works with customers from many different industries, including eCommerce, manufacturing, and retail. Her goal is to establish authentic communication to build a strong connection, and long-term working relationship, with her customers and teammates. She aims to make a difference for her clients and their businesses, presenting powerful solutions to their specific needs.
Before joining Fourlane, Lori spent more than 30 years in accounting and management, performing all kinds of roles, from the base level of accounting to controller. She also has a Master’s in Business Administration from Ashford University.
Lori is an Intuit Certified ProAdvisor with advanced certifications in QuickBooks Enterprise and QuickBooks Time.
When Lori isn’t helping her customers grow their businesses, she enjoys spending time with her family and her dogs, as well as visiting historical sites and traveling.
At Fourlane, we are driven by our clients’ success. We provide solutions that promote growth and meet your unique business objectives. Our primary core values are designed to reflect our passion towards providing an excellent customer and client engagement experience.
Do It Better
Always Provide a Solution
#1 Elite QuickBooks Solution Provider
Get preferred pricing on all Intuit QuickBooks products and solutions.
Fourlane is one of the country’s top Elite QuickBooks Solution Providers and Consulting Firms and has been awarded Intuit’s prestigious Elite QuickBooks Solution Provider of the year every year since 2010. Fourlane has performed thousands of client engagements across several industries with very strong expertise around QuickBooks implementation, integration and business processes.
“Fourlane’s broad expertise in all of Intuit’s products gives them the ability to provide exceptional service to QuickBooks’ users. As a QuickBooks Solution Provider, we count on solutions Fourlane provides to small- and mid-sized businesses all over the country. They are an important part of Intuit’s Reseller channel.”
-Simon Pass, Intuit Reseller Program Sales Leader
Award-Winning QuickBooks ProAdvisors
Fourlane’s CEO & Founder, Marjorie Adams, is one of the leading Advanced QuickBooks ProAdvisors in the country. She has won Insightful Accountant’s QuickBooks ProAdvisor of the Year award, is the developer of Intuit’s QuickBooks Enterprise certification & training, and provides the core training for our own consultants. Having performed thousands of QuickBooks implementations and engagements in all fifty states, our team of certified QuickBooks ProAdvisors has knowledge and experience you can rely on in a business partner. Get help with implementing and optimizing the right QuickBooks solution for your business.
Fourlane’s experienced Acumatica consultants will help you establish the overall scope and budget for your project and also advise you on how to assemble a project team to oversee a successful implementation.
Acumatica offers the flexibility of the cloud, or the security of on-premise. Their model is consumption-based, so you can add additional users and features as your business grows without automatic bumps.
- Financial Management
- Project Accounting
- Customer Management
- Distribution Management
- Construction Accounting
- Manufacturing & Wholesale
- eCommerce Management
- Field Service Management
Even though QuickBooks is designed to be a general business product, over one million businesses across all kinds of industries in the U.S. still rely on QuickBooks for their accounting functions. Fourlane’s consultants have worked with thousands of businesses within virtually every industry to help tailor QuickBooks to fit the unique needs their industry requires. Whether you run a small retail store, an international manufacturing business, a residential construction company, a law firm, a software company, or a fast growing nonprofit, we’ve seen it, done it, and can help.
- Accounting & Finance
- Advertising & Marketing
- Biotech & Pharmaceuticals
- Computer / IT Services
- Computer Software
- Construction & Contracting
- Distribution & Wholesale
- Energy / Utilities
- Engineering, Architecture, & Design
- Healthcare / Medical
- Health & Beauty
- Logistics & Transportation
- Media / Publishing
- Professional Services
- Real Estate
- Restaurant & Hospitality
What Our Customers Are Saying
Since 2008, Fourlane has helped thousands of happy customers with QuickBooks.
Alisha Raesz of Fourlane has been a tremendous asset to our company. She has completely overhauled our accounting system and guided us to increased profits by setting up new cost coding and job tracking reports. Her knowledge of QuickBooks and professionalism have helped us rise to the next level. I just can’t say enough about Alisha and Fourlane. Thanks!!!
JJ Luebbe | Luebbe Companies, LLC
We started with Fourlane specifically for Quickbooks point of sale help. Fourlane was awesome. They have incredible knowledge of Quickbooks. This year we added another layer of Fourlane help. We hired Fourlane for bookkeeping. We are thrilled that we did. LaTiffany is our day to day contact. She is incredible. LaTiffany has cleaned up, streamlined and maintained our accounting. LaTiffany and Fourlane are pleasures to work with.
Wendy Thomajan | Austin Foot & Ankle Specialists
I worked with Fourlane on a QuickBooks data conversion. They were extremely helpful and knowledgable. Helped us through a very rough patch smoothly. I would highly recommend Fourlane.
Brenda Shearer | Technical Specialties Corporation
Fourlane is helping us convert from NetSuite to Quickbooks. I'm very impressed with the professionalism and competency of everyone at Fourlane, without exception.
Jim Roundtree | Cinsay
I contacted Fourlane about QuickBooks POS. We needed some assistance with having our inventory program work with QuickBooks POS. Tarrah was helpful in this matter. While talking with her I discovered that Fourlane could assist my company with our QuickBooks as well as other concerns in my company. We are still in the process of changing our system and at the same time I have recommended some of my customers contact Tarrah.
Mike Patterson | Allied Inventory Services
Fourlane has been a great partner with our third-party software integration. The key to me is that when they are not 100% on an answer they do not try to resolve it “on-the-fly’ but go back and do research.
Derek Pennant-Jones | Celling Biosciences
No one likes to think about having to change accounting systems, particularly when you have been using the same system for over 20 years, but sure enough that day came for my firm in Texas recently. My firm is a distribution center for a pump manufacturer in Minneapolis. After searching for alternatives, I was unhappy with what I found, so I called Intuit, discussed our upcoming situation, and the first thing I wanted to know was, whom do I contact that would be considered experts at installation, training and manipulating Quickbooks. Without a drop of the hat, they recommended FOURLANE…If you ever had doubts of using their product or getting the support you would need, rest assured, FOURLANE is the way to go.
Jim Horany | Wanner Engineering
We have worked with Alisha Raesz from Fourlane for the past 6 months and have been so impressed with her knowledge and attention to detail. Alisha has guided us through a new company file changeover to help our manufacturing business grow and she has provided amazing customer service. We could not have done it without her help!
Christy Ricketts | Contemporary Research
Marjorie Adams and Tarrah Hendrickson were very helpful during the initial 30 minute consultation, which was free of charge! I had a complex issue and they were able to resolve it for me within the 30 minutes, so I ended up getting the advise for no charge, which my boss will love! Would definitely recommend as well as use Fourlane in the future.
Jill Blecher | Mass Polymers
Fourlane was unbelievably helpful to me when I wanted Quickbooks Premier for my company. I ordered for 1-user then wanted to add another. Then ended up wanting to add another and another. Linn was super helpful and was able to set me up where I continuously got credit for what I had already paid and in the end got all 4-users for less than the price of 3. She went above and beyond what most would do in her place. Anytime I need something and Fourlane has it, I will be purchasing from them.
P.S. This is the FIRST ever review I have given – positive or negative – so that is how much I valued the service I received from Linn and Fourlane.
Laura Jolliff | Bob Riddick Roofing, Inc.