Developing a plan for business growth


At our company, we look at things in the following three business areas:

  1. Sales and Marketing. Based on our goals and our target audience, we create a plan to better reach our customers and potential customers. Our main goal is increasing market share. For this reason, our main strategy is working with our current customers to grow their businesses and referrals.
  2. Operations. Capacity building requires staffing and technology. We are always looking for talented staff to add to our team.
  3. Finance. I started my career in accounting, so the company’s bottom line is always at the top of my mind. In creating the plan for growth, I think about the expenditures I need to make in hiring staff, invest in new technology, outsource tasks, and evaluate my return on investment. Then, we create a budget to meet our growth goals while maintaining a positive cash flow.

For some, this is a simplistic point of view; they need the soup-to-nuts approach to business planning. But, because we truly understand our target audience and our goals, this works for us.

A lot of work goes into having your own business. I know I wouldn’t have it any other way! I’ll keep you posted on our progress and please do the same!


About Marjorie Adams

Our head QuickBooks trainer and guru, Marjorie Adams, is Founder and CEO of Fourlane, Inc., an award-winning consulting firm and Intuit’s #1 QuickBooks Reseller Partner. Fourlane’s team of experts offers several QuickBooks oriented services including consulting, training, programming, integration, and more. Over the years, Fourlane has helped over 10,000 customers across many different industries with their QuickBooks accounting software. Marjorie Adams is considered one of the top QuickBooks trainers in the country. She was listed on CPA Practice Advisor’s 40 Under 40 in 2014 & 2015, and has been recognized as Intuitive Accountant’s 2015 QuickBooks Desktop ProAdvisor of the Year. Marjorie sits on Intuit’s VIP Program, is a frequent contributor to Inuit Accountants News Central, and has developed Intuit’s QuickBooks Enterprise Certification training. She has also been published in The Wall Street Journal, Forbes, BusinessWeek, American Express Open, the Huffington Post, and Inc. Magazine.

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