Forbes and Motherly Pride

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My mom is so proud. I’m a published author in Forbes! I’m pretty excited too! Check out my article, Three Ways to Build Customer Trust.

You might wonder why, a QuickBooks Pro Advisor and business process consultant, write about customer trust? Because I know it is the key to a successful business. I’ve boiled down the formula for trust to three things:

  • Service. Do you know anyone who sticks with a company when they have gotten poor service? Me either. Good service is the cost of doing business.
  • Consistency. Treating customers the same, regardless of who they are, and ensuring employees does the same thing goes a long way to improving service.
  • Transparency. Be honest. Be upfront. With everyone you work with.

This is a snapshot of the piece; see what you think of the original on the Forbes page!


About Marjorie Adams

Our head QuickBooks trainer and guru, Marjorie Adams, is Founder and CEO of Fourlane, Inc., an award-winning consulting firm and Intuit’s #1 QuickBooks Reseller Partner. Fourlane’s team of experts offers several QuickBooks oriented services including consulting, training, programming, integration, and more. Over the years, Fourlane has helped over 10,000 customers across many different industries with their QuickBooks accounting software. Marjorie Adams is considered one of the top QuickBooks trainers in the country. She was listed on CPA Practice Advisor’s 40 Under 40 in 2014 & 2015, and has been recognized as Intuitive Accountant’s 2015 QuickBooks Desktop ProAdvisor of the Year. Marjorie sits on Intuit’s VIP Program, is a frequent contributor to Inuit Accountants News Central, and has developed Intuit’s QuickBooks Enterprise Certification training. She has also been published in The Wall Street Journal, Forbes, BusinessWeek, American Express Open, the Huffington Post, and Inc. Magazine.

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