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Path to Success: How Technology Consulting Supports New and Small Businesses

Planning a business can be an exciting process. You’re coming up with ways to get your service out into the world and the amazing things you can offer your customers. You have brilliant marketing ideas, gorgeous web design sketches, and brainstorms about all the merchandise you can put your logo on.

But when it comes down to it, making those dreams a reality can be tough. A good technology consulting service can be the missing link between business plans and implementation. Read on to learn why you should hire a technology consulting service for your small business.

What Is Technology Consulting Service?

It may sound obvious, but a technology consulting service is any company that consults with another on technological matters to help them improve their business practices. This can include a wide variety of services, ranging from financial management to social media to team collaboration. What your technology consultant will help you with will depend on your business’s needs.

A tech consultant may help you set up a Microsoft PowerApps or SQL Server system to help your team work more efficiently. They may get you started with a QuickBooks account to manage your business’s expenses, payroll, and taxes. Or they might help you decide whether a drag-and-drop web design will work for you or whether you need a complete custom site design.

Broad Industry Expertise

One of the biggest advantages you get working with a technology consultant is that they have broad industry expertise. Trying to sort out which programs or platforms will work best for different applications can be very tricky.

First you have to try to find a good solution that will work for you. Then you have to try to figure out the company that provides the best range of services for your needs.

Technology consultants know all the various program options inside and out. They know which companies are easiest to work with, which are overpriced, and which offer the best services. They can advise you on what to choose and let you know about solutions you may never have discovered on your own.

Cost-Effective Mentorship

Half of all small businesses fail within their first five years of operation. Those odds mean that if you want to succeed and have a business that lasts, you need to know which pitfalls to avoid. Having a mentor to help you avoid common mistakes is critical to your business’s survival.

A technology consultant can’t guide you away from every pitfall, but they can help you find many of the smoothest paths to success. They work with small businesses enough to know what works and what doesn’t. Rather than figuring out how best to run a business by trial and error, work with professionals who have evidence-based tools to help you succeed.

High-End Digital Strategy

Part of working efficiently as a business is having your digital strategy locked in. Every portion of your business needs to be working to grow the rest, from your marketing to your website to your branding and corporate culture. And with a five-year window to make or break your company, you don’t have time to feel out a strong strategy.

A technology consulting service can provide you with a proven digital strategy that works. They can show you exactly how to leverage your branding to boost your marketing, which boosts your web traffic, which boosts your sales. They can give you tools to help your team work better, which improves company culture, which is reflected in your branding.

Web Design and Development

Having a strong website must be the core of all your digital growth efforts. It’s the place your media marketing will point back to and the place potential customers will go to learn more about you. It needs to be easy to use, beautiful, and engaging enough to convince customers to spend money with you.

Part of what technology consulting services specialize in is helping you to put together a stellar web design. There’s a lot about web design that isn’t intuitive, and they can guide you through those to make sure you wind up with a site that’s a joy to be on. They can also help you with search engine optimization and other efforts to increase your site traffic.

Marketing Growth

On the subject of increasing traffic, having strong marketing is crucial to keeping any small business alive. You have to bring in new customers, expand your influence, and keep growing your customer base year over year. But oftentimes, trying to set up social media marketing can feel a lot like throwing spaghetti at the wall and hoping something sticks.

Having a strong social media presence is a matter of employing the proper strategies. Tech consulting companies know all these strategies and can help you implement them with your business. As your marketing grows, they can help you track your return on investment and optimize your spending.

Ongoing Strategy Review

While there are some tried-and-true strategies for running a business, it’s also true that not every business is the same. What works well for one business may crash and burn with another, or the same business may outgrow certain strategies over time. When that happens, you need to be agile enough to switch to a better solution.

Technology consultants can help you keep your business strategy up to date so you can keep working as efficiently as possible. They can help you identify weak points or developing problems as they arise. They can also suggest solutions that might work better and help you transition over to the new system with as little trouble as possible.

Learn More About Technology Consulting

A good technology consulting service can mean the difference between success and failure for your company. With their help, you can sidestep land mines, save time and money, and keep your business humming along well. In everything from your financial management to your web design, you want a technology consultant in your corner helping you beat the odds.

If you’d like to get help perfecting your financial management strategy, come see us at Fourlane. Our team of QuickBooks ProAdvisors has helped implement thousands of successful QuickBooks operations. Contact us today to start managing your finances better.

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About Fourlane Inc.

Based in Austin, TX with regional offices and consultants located throughout the country, Fourlane is an award winning professional services firm that provides a wide range of business services & solutions. Fourlane was founded in 2009 by Marjorie and Rob Adams and has seen strong growth since its inception. Fourlane is the #1 Intuit Premier Reseller Partner and has been awarded Intuit’s prestigious Premier Reseller / Partner of the Year every year since 2010. Fourlane offers several services for small to medium businesses including advisory services, CFO services, bookkeeping, and financial systems consulting. Fourlane also offers expert QuickBooks oriented services including consulting, programming, integration, data conversion, training, support, and more. Over the years, Fourlane has helped over 10,000 customers with their QuickBooks software.

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