Fourlane Introduces a New QuickBooks Inventory Management System at Gerlock Towing & Heavy Haul
As businesses grow and expand into new product lines, QuickBooks inventory management becomes a critical part of that transition. This was the case for Gerlock Towing & Heavy Haul, a company long known for its heavy-duty towing services. When Gerlock decided to become a dealer for a national tow truck brand, the team needed a reliable way to track products, costs, and sales—something they had never done before.
Co-owner Kimberly Karnes and her team were new to terms like cost of goods sold (COGS), and QuickBooks inventory management had never been part of their workflow. As the business shifted from service-only to selling equipment, the team quickly realized they needed a stronger foundation for tracking inventory and understanding product profitability.
To get started, Gerlock reached out to Fourlane for a full review of its file system and existing processes. Kimberly later described finding Fourlane through a Google search as a “godsend” that helped them take control of inventory and financial accuracy during a major stage of growth.
As businesses grow and expand into new product lines, managing inventory becomes a critical part of that transition. This was the case for Gerlock Towing & Heavy Haul, a company long known for its heavy-duty towing services. When Gerlock decided to become a dealer for a national tow truck brand, the team needed a reliable way to track products, costs, and sales—something they had never done before.
Co-owner Kimberly Karnes and her team were new to terms like cost of goods sold (COGS), and QuickBooks inventory management had never been part of their workflow. As the business shifted from service-only to selling equipment, the team quickly realized they needed a stronger foundation for tracking inventory and understanding product profitability.
To get started, Gerlock reached out to Fourlane for a full review of its file system and existing processes. Kimberly later described finding Fourlane through a Google search as a “godsend” that helped them take control of inventory and financial accuracy during a major stage of growth.
Solution
A Detailed Review of Existing Systems
Fourlane began with a full audit of Gerlock’s file setup and accounting workflows. Through a series of collaborative meetings, Fourlane identified the company’s most urgent challenges related to inventory management QuickBooks processes, product tracking, and workflow consistency.
A New QuickBooks Inventory Management System
To support Gerlock’s new tow truck sales division, Fourlane helped the team implement QuickBooks Enterprise, giving them the tools needed for accurate quickbooks inventory management. The system now helps Gerlock track products, monitor costs, and understand how inventory affects overall profitability.
The team immediately saw improvements such as fewer errors, clearer financial reporting, and reduced stress as they learned how to manage their new inventory workflow.
Training and Ongoing Support
Because inventory and sales tax were new concepts for the business, Fourlane provided hands-on training to ensure the team could manage the system confidently. Kimberly shared that the company “wouldn’t be where it is today” without Fourlane’s patient guidance and ongoing support.
Gerlock plans to continue working with Fourlane as it refines its inventory management QuickBooks setup and strengthens internal processes.
Results
With Fourlane’s help and the implementation of QuickBooks Enterprise, Gerlock successfully expanded from a service-based operation into a business that sells equipment with confidence. The company now has:
- A QuickBooks inventory management system that supports product sales
- Accurate COGS tracking for better financial insight
- Reduced administrative errors and manual work
- A clearer understanding of inventory flow and profitability
- Continued support as the business grows into new revenue streams
Kimberly summarized the impact simply:
“It's worth every single penny.” – Kimberly Karnes, co-owner, Gerlock Towing & Heavy Haul
Fourlane Is Here To Help
If you’re looking for powerful solutions to your business’ needs, reach out to us by email, or call us at 1-800-931-2120. We’d love to help you navigate any challenges and grow your business.
About Gerlock Towing & Heavy Haul
Gerlock Towing & Heavy Haul is a towing and recovery company that aids businesses and individuals in moving equipment across short and long distances. Business segments include Heavy Duty Towing & Recovery, Trucking, Tow Truck Dealer, and Police Dispatch Service.
Industry
Heavy Duty Towing & Recovery, Trucking, Tow Truck Dealer, and Police Dispatch Service
Location
Portland, OR