Last Updated: 02/12/2026
At Fourlane (“Fourlane,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how we share it, and your choices regarding your information when you use our websites, services, applications, and offline interactions (collectively, the “Services”). This policy applies to all Web properties owned or operated by Fourlane, including https://www.fourlane.com and its subdomains.
1. Information We Collect
1.1 Personal Information You Provide
We may collect information that identifies you as an individual or that can be reasonably associated with you (“Personal Information”). This includes information you provide when you:
- Complete forms on our site (e.g., contact forms, demo or consultation requests, free trial signup, registration);
- Create an account or log in to our systems;
- Provide information in email, text, or other communications;
- Submit payment information through third-party processors.
Examples may include your name, email address, telephone number, company name, mailing address, login credentials, and any other information you choose to provide.
1.2 Information Collected Automatically
We automatically collect information about your device and your use of our Services, including:
- IP address;
- Browser type and settings;
- Device and operating system;
- Referring URLs, pages visited, and interaction data;
- Click data and session duration.
This information may be collected via cookies, web beacons, tracking pixels, clear gifs, analytics tags, and similar technologies.
1.3 Cookies and Tracking Technologies
We use cookies and tracking technologies to enhance user experience, analyze trends, remember preferences, administer the site, and assist with marketing efforts. Cookies may be session-based or persistent. Persistent cookies remain on your device until deleted or expired. You can control cookies through your browser settings or our cookie consent banner. See the “Your Choices” section below for more detail.
2. How We Use Your Information
We use Personal Information for the following purposes:
- To provide, maintain, and improve our Services;
- To respond to your inquiries and fulfill your requests (e.g., demos, consultations);
- To personalize and enhance your user experience;
- To send administrative information (account notifications, confirmations, invoices);
- To send marketing communications, if you have opted in or not opted out;
- To analyze usage and trends;
- To detect security incidents, protect against malicious activity, and enforce our terms.
3. Analytics, Advertising & Measurement
3.1 Google Analytics
We use Google Analytics 4 (GA4) to help understand how our users interact with our Services. GA4 collects information such as device identifiers, pages viewed, session duration, and traffic source. Google may associate this information with other data it has about you. See Google’s Privacy Policy for more information.
3.2 Google Ads & Conversion Tracking
We use Google Ads conversion tracking to measure the effectiveness of our online advertising. This may involve tracking parameters such as Google Click Identifiers (GCLIDs) and other attribution data to understand which ads lead to actions on our site.
3.3 Enhanced Conversions
To improve the accuracy of conversion tracking, we may use Google’s Enhanced Conversions feature. When you submit a form on our site, we may securely send hashed identifiers (such as email address, name, or phone number) to Google in a hashed form. The transmitted data is used to better match conversions to ad interactions and improve measurement accuracy. These identifiers are handled in accordance with applicable laws and our privacy settings.
3.4 Third-Party Analytics and Advertising Tools
We, and our third-party partners, may use additional analytics or remarketing tools (such as tag manager services) to collect data on your interactions with our Services. These tools may use cookies and similar technologies.
4. Marketing Automation and Third-Party Email Providers
We partner with third-party service providers (e.g., Salesforce Account Engagement (Pardot) and other marketing platforms) to manage email campaigns, process form submissions, and maintain customer relationships. When you sign up for marketing communications or otherwise engage with our Services, your information may be stored in these systems and used to send communications you have consented to receive.
5. Data Sharing and Disclosures
We do not sell your Personal Information. We may share your information:
- With service providers who help operate our Services (e.g., hosting providers, CRM platforms, analytics partners);
- With our partners for legitimate business purposes, subject to contractual privacy protections;
- When required by law, legal process, or to protect our rights, property, or safety;
- In connection with a merger, acquisition, or sale of assets, in which case users will be notified.
6. Your Choices and Rights
6.1 Cookie Consent
Where required by law, we will only enable non-essential cookies and tracking technologies after you provide affirmative consent via our cookie banner. You can change your preferences at any time through the consent management interface or by adjusting your browser settings.
6.2 Email Communications
You may opt out of marketing emails by using the unsubscribe link in marketing messages or by contacting us directly. You cannot opt out of administrative emails necessary for account management.
6.3 California Residents (CCPA/CPRA)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to access, delete, and know what Personal Information we collect, use, and share. To exercise these rights, please contact us using the contact information below.
6.4 European Union and UK Residents (GDPR)
If you are in the European Union or United Kingdom, you may have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, restrict processing, or request deletion of your Personal Information. To exercise these rights, please contact us.
7. Data Retention and Security
We retain Personal Information for as long as needed to fulfill the purposes outlined in this policy or as required by law. We use reasonable administrative, technical, and physical safeguards to protect Personal Information from unauthorized access, disclosure, or loss. However, no security measure is perfect.
8. Children’s Privacy
We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently collected Personal Information from a child under 13, we will delete it. If you believe we have collected information from a child under 13, please contact us.
9. Links to Other Websites
Our Services may contain links to external sites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any information.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When changes are made, we will update the “Last Updated” date. Continued use of the Services following changes constitutes acceptance of those changes.
11. Contact Information
If you have questions about this Privacy Policy or wish to exercise your rights, you can contact us at:
Email: [email protected]
Mailing Address:
Fourlane, Inc.
Attn: Privacy Officer
7000 N. Mopac Expressway, 2nd Floor
Austin, TX 78731