4 Key Performance Indicators to Measure Success

KPI Image

If you have been reading my blog, you’ll know we’ve implemented a new CRM called Baseline. Built on the QuickBase platform, we’ve completely customized the system to meet our needs.

One thing our new CRM enables us to do is establish key performance indicators (KPIs) by department. Sales, marketing, our services team, and of course, our financials, all have specific measurements to ensure we stay on track with our goals for the year.

KPIs measure the effectiveness of a function within our organization. Our new KPIs will help our operations manager track these four areas of improvement:

  • Sales KPIs include meeting targets, converting leads to sales, and sales on specific products or services we offer, as well as increasing repeat customers.
  • Marketing KPIs measure where leads come from, how successful our marketing tactics are and give us an idea of which campaigns are working.
  • Service KPIs include customer satisfaction, response time, efficiency and margins.
  • Financial KPIs are perhaps the most important to make sure we’re earning and growing; these include accounts payable turnover, accounts receivable turnover and more.

Part of our workflow analysis with clients includes helping them establish and easily measure KPIs for their business. Let us know if you need help creating or improving your KPIs!


About Marjorie Adams

Our head QuickBooks trainer and guru, Marjorie Adams, is Founder and CEO of Fourlane, Inc., an award-winning consulting firm and Intuit’s #1 QuickBooks Reseller Partner. Fourlane’s team of experts offers several QuickBooks oriented services including consulting, training, programming, integration, and more. Over the years, Fourlane has helped over 10,000 customers across many different industries with their QuickBooks accounting software. Marjorie Adams is considered one of the top QuickBooks trainers in the country. She was listed on CPA Practice Advisor’s 40 Under 40 in 2014 & 2015, and has been recognized as Intuitive Accountant’s 2015 QuickBooks Desktop ProAdvisor of the Year. Marjorie sits on Intuit’s VIP Program, is a frequent contributor to Inuit Accountants News Central, and has developed Intuit’s QuickBooks Enterprise Certification training. She has also been published in The Wall Street Journal, Forbes, BusinessWeek, American Express Open, the Huffington Post, and Inc. Magazine.

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