Our new core values have a double meaning; we want them to work both internally for our team, as well as externally for our clients.
Why this two-pronged approach? We discovered that having a long list of clients doesn’t work if we don’t have a reliable and happy team of people in place to serve them.
So, our first core value is to deliver high-quality experience, every time.
We’re applying this to four processes:
- 1.Marketing – We want clients to develop a sense of trust with us from the get-go. From our QuickBooks training videos, to a post on Facebook, to an article we’ve written or a visit to our website, the experience should lead to trust.
- 2.Customer Service – When a client calls or emails us, the response time should be quick, and the feedback should be easy to understand.
- 3.Sales experience – Our sales team should continue to build on that trust, proving to clients that we know what we’re talking about so that they’ll know whether we are a good fit to work with them.
- 4.Engagement experience – From a project to a webinar, each experience should provide customers with what they need.