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Core Value 2015 – #1. High-quality experience, every time.

Our new core values have a double meaning; we want them to work both internally for our team, as well as externally for our clients.

Why this two-pronged approach? We discovered that having a long list of clients doesn’t work if we don’t have a reliable and happy team of people in place to serve them.

So, our first core value is to deliver high-quality experience, every time.

We’re applying this to four processes:

  • 1.Marketing – We want clients to develop a sense of trust with us from the get-go. From our QuickBooks training videos, to a post on Facebook, to an article we’ve written or a visit to our website, the experience should lead to trust.
  • 2.Customer Service – When a client calls or emails us, the response time should be quick, and the feedback should be easy to understand.
  • 3.Sales experience – Our sales team should continue to build on that trust, proving to clients that we know what we’re talking about so that they’ll know whether we are a good fit to work with them.
  • 4.Engagement experience – From a project to a webinar, each experience should provide customers with what they need.
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About Marjorie Adams

Our head QuickBooks trainer and guru, Marjorie Adams, is Founder and CEO of Fourlane, Inc., an award-winning consulting firm and Intuit’s #1 QuickBooks Reseller Partner. Fourlane’s team of experts offers several QuickBooks oriented services including consulting, training, programming, integration, and more. Over the years, Fourlane has helped over 10,000 customers across many different industries with their QuickBooks accounting software. Marjorie Adams is considered one of the top QuickBooks trainers in the country. She was listed on CPA Practice Advisor’s 40 Under 40 in 2014 & 2015, and has been recognized as Intuitive Accountant’s 2015 QuickBooks Desktop ProAdvisor of the Year. Marjorie sits on Intuit’s VIP Program, is a frequent contributor to Inuit Accountants News Central, and has developed Intuit’s QuickBooks Enterprise Certification training. She has also been published in The Wall Street Journal, Forbes, BusinessWeek, American Express Open, the Huffington Post, and Inc. Magazine.

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