Get Started on Your BHAGs


At Fourlane, we have a motto for our customers: “Spend less time in your business so you can focus on your business.”

It’s not uncommon to see our customers spending so much time struggling with the ins and outs of their bookkeeping that they aren’t getting to focus on growing their own business. A few years ago, Fourlane may have been guilty of that ourselves. We were so busy running the business that we didn’t have time to think about where we were going and how we were going to get there.

Here’s what we did to rectify that situation:

  • We took the 30,000-foot view. We spent some time looking at our business from a higher level, starting with the WHY that drives our business and creating our business goals for the next five years.
  • We found help. Once we were sure that we wanted to grow, we knew we needed insight from those who had done it before, so we hired a coach. We went through his process of identifying core values, a core focus, determining a long-term goal and developing a strategy to get there.
  • We found more help. Looking at our goals, we determined where we needed help. In our case, it meant hiring an operations manager, and additional sales, service staff and external consultants, to help us move closer to our goals.
  • We communicate. Finally, we work hard to be a transparent organization so that our employees know our brand promise (to help companies succeed), and can represent our core values in the interaction they have with each other and our customers.

I share all this in the spirit of helping you think about what you want to accomplish with your business. I encourage you to take it one step at a time – spend a few weeks looking at your business from the 30,000-foot view, get a sense of where you want to be long-term and think about how to get there.

We didn’t take these steps overnight; it took time to have the resources to hire externally. Let us know if we can help. After all, we specialize in helping our customers “spend less time in their business so they can focus on their business.”


About Marjorie Adams

Our head QuickBooks trainer and guru, Marjorie Adams, is Founder and CEO of Fourlane, Inc., an award-winning consulting firm and Intuit’s #1 QuickBooks Reseller Partner. Fourlane’s team of experts offers several QuickBooks oriented services including consulting, training, programming, integration, and more. Over the years, Fourlane has helped over 10,000 customers across many different industries with their QuickBooks accounting software. Marjorie Adams is considered one of the top QuickBooks trainers in the country. She was listed on CPA Practice Advisor’s 40 Under 40 in 2014 & 2015, and has been recognized as Intuitive Accountant’s 2015 QuickBooks Desktop ProAdvisor of the Year. Marjorie sits on Intuit’s VIP Program, is a frequent contributor to Inuit Accountants News Central, and has developed Intuit’s QuickBooks Enterprise Certification training. She has also been published in The Wall Street Journal, Forbes, BusinessWeek, American Express Open, the Huffington Post, and Inc. Magazine.

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