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Fourlane’s Core Focus

When people ask me why I started Fourlane, my answer is always the same: a desire to help people succeed. That’s always been my motivator in everything I’ve done, from coaching soccer to volunteering in a local high school. I even explored the idea of becoming a teacher before I ultimately landed on QuickBooks consulting as my way to help others.

This desire informs all the strategic decisions we make at Fourlane and defines our core focus, which reads: Our Passion is to Empower through Knowledge.

Once I knew that I wanted to be a QuickBooks consultant, I had to think about how I would use my skills to help others succeed. That’s where our niche came from: partnering with clients to simplify their financial systems.

Which leads to our brand promise: At Fourlane, we are driven by our clients’ success. We provide solutions and processes that promote growth and meet your unique business objectives.

In hindsight, the evolution of Fourlane is a branding case study: define your mission, determine your niche and establish your brand promise.

The final step is to ensure our team internalizes these statements.This is important because I want the Fourlane team to truly embody the spirit of why I started the company. I want them to want to help our customers become empowered to create the business of their dreams.

I’ve found that getting everyone on board with our brand makes a difference. If we know we are all working towards helping our clients succeed, we can feel good about showing up every day.

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About Marjorie Adams

Our head QuickBooks trainer and guru, Marjorie Adams, is Founder and CEO of Fourlane, Inc., an award-winning consulting firm and Intuit’s #1 QuickBooks Reseller Partner. Fourlane’s team of experts offers several QuickBooks oriented services including consulting, training, programming, integration, and more. Over the years, Fourlane has helped over 10,000 customers across many different industries with their QuickBooks accounting software. Marjorie Adams is considered one of the top QuickBooks trainers in the country. She was listed on CPA Practice Advisor’s 40 Under 40 in 2014 & 2015, and has been recognized as Intuitive Accountant’s 2015 QuickBooks Desktop ProAdvisor of the Year. Marjorie sits on Intuit’s VIP Program, is a frequent contributor to Inuit Accountants News Central, and has developed Intuit’s QuickBooks Enterprise Certification training. She has also been published in The Wall Street Journal, Forbes, BusinessWeek, American Express Open, the Huffington Post, and Inc. Magazine.

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