Core Values – Revisiting


About a year ago, I wrote about developing our company’s core values after reading Verne Harnish’s Mastering the Rockefeller Habits. His book argues that a strong culture, driven by core values, brings clarity to an organization, reducing the need for policies and procedures and bringing clarity within.

We established core values in 2014. When the management team looked back at them at the beginning of 2015, we decided they just didn’t work for us. As a company, we’re evolving. Our management team is changing, and we thought we should change our core values to better reflect the company we want to be.

As a result, our team put together three simple core values to guide us everyday; there will be more on these in my next few posts.

Our intent is to be transparent with these goals. We mention them at the beginning of each team meeting so that they become a strong part of the culture. We also frame our company successes through our core values. In other words, we tell stories about our team and our company that showcase our values in action.

Do you have core values? How do you share them?


About Marjorie Adams

Our head QuickBooks trainer and guru, Marjorie Adams, is Founder and CEO of Fourlane, Inc., an award-winning consulting firm and Intuit’s #1 QuickBooks Reseller Partner. Fourlane’s team of experts offers several QuickBooks oriented services including consulting, training, programming, integration, and more. Over the years, Fourlane has helped over 10,000 customers across many different industries with their QuickBooks accounting software. Marjorie Adams is considered one of the top QuickBooks trainers in the country. She was listed on CPA Practice Advisor’s 40 Under 40 in 2014 & 2015, and has been recognized as Intuitive Accountant’s 2015 QuickBooks Desktop ProAdvisor of the Year. Marjorie sits on Intuit’s VIP Program, is a frequent contributor to Inuit Accountants News Central, and has developed Intuit’s QuickBooks Enterprise Certification training. She has also been published in The Wall Street Journal, Forbes, BusinessWeek, American Express Open, the Huffington Post, and Inc. Magazine.

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