Measuring the Benefits


Core values are going to make a difference for Fourlane’s clients and employees. I know that, but I need to be able to measure it. Measuring the value we provide clients, as I mentioned in my earlier blog post, will be done by customer surveys and interviews.

We will use technology and results to measure the core values tied to employees.

If you recall, these core values are:

To measure these results, our employees get a daily survey asking the follow questions:

  • Was my day worth it?
  • Did I feel excited and empowered today?
  • Were the directions I received today consistent?

We’ll use these results to determine the impact of our core values on our employees. We’ll also measure:

  • Turnover. Empowered and excited employees should want to stick around at Fourlane.
  • Repeat business. A trustworthy organization that provides value to every company we work with gets repeat business.
  • Referrals. Word of mouth is the best way to grow our business. When a customer likes us enough to refer us, we know we are on the right track.

Spending time on core values did take time from our day-to-day business, but I have confidence the benefits will be worth the effort.


About Marjorie Adams

Our head QuickBooks trainer and guru, Marjorie Adams, is Founder and CEO of Fourlane, Inc., an award-winning consulting firm and Intuit’s #1 QuickBooks Reseller Partner. Fourlane’s team of experts offers several QuickBooks oriented services including consulting, training, programming, integration, and more. Over the years, Fourlane has helped over 10,000 customers across many different industries with their QuickBooks accounting software. Marjorie Adams is considered one of the top QuickBooks trainers in the country. She was listed on CPA Practice Advisor’s 40 Under 40 in 2014 & 2015, and has been recognized as Intuitive Accountant’s 2015 QuickBooks Desktop ProAdvisor of the Year. Marjorie sits on Intuit’s VIP Program, is a frequent contributor to Inuit Accountants News Central, and has developed Intuit’s QuickBooks Enterprise Certification training. She has also been published in The Wall Street Journal, Forbes, BusinessWeek, American Express Open, the Huffington Post, and Inc. Magazine.

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